Monster Beats By Dr. Dre is a brand of headphones and loudspeakers created by hip-hop/rap musician Dr. Dre and Interscope-Geffen-A&M Records chairman Jimmy Iovine. There are six versions of the headphones and six versions of the earphones, which are manufactured and distributed under exclusive license by Monster Cable Products. As part of marketing strategy, the headphones often appear in music videos, movies, advertisements and other media. The original are the "Studio" headphones released in 2008, which are an over-the-ear type headphone that incorporate a high-power digital amplifier and powered noise-cancelling requiring the use of 2 AAA batteries to operate.
The very latest headphones from the Beats family are the " Beats By Dr Dre Solo HD ," a high-definition on-ear headphone, which is available in red, black, or white. The red version is made specifically for Irish musician Bono's Product RED charity group. The red Beats by dre "Studio" headphones will be coming on May, 2011 to Best Buy. There is also the "Beats By Dr Dre Pro" model, an over-the-ear DJ headphone which is available in either black or white. The "Pro" is targeted towards the professional market. The "Beatbox" is a compact speaker with both an iPod dock and 3.5mm stereo jack.
There are also two branches of the Beats family. In-ear headphones i.e. iBeats, Beats By Dr Dre Tour, Heartbeats By Beats By Dr Dre Lady Gaga, DiddyBeats by P. Diddy, JustBeats by Justin Bieber, & Beats By Dr Dre PowerBeats by Lebron James, the other being on-ear/over-ear i.e. Beats By Dr Dre Studio, Beats By Dr Dre Solo/Solo HD/Solo HD (RED),Beats By Dr Dre Pro Headphones(Beats Pro Detox), Beats Mixr Headphones,and Monster Beats Diesel Vektr,Beats by Dre Wireless.
In August 2011 a majority stake was taken in the company by mobile phone manufacturer HTC.